University of Johannesburg Marketing Management Department

University of Johannesburg Department of Marketing Management

University of Johannesburg Marketing Management Department – See Details Below:

About UJ Marketing Management
The Department of Marketing Management is the home of the
MOST IMPACTFUL MARKETING RESEARCHERS IN AFRICA
A recent analysis of UJ research publication output between 2013 and 2018 in the subjects field marketing, using All science journal classification codes, as well as Scopus Data Analysis, revealed that UJ leads the continent in the Marketing field.

In this period, Marketing at UJ accumulated the most number of overall publications and the most citations from publications of any African, as well as South African university.

The analysis further shows that Marketing research at UJ had a field-weighted citation impact of 1.96 (a value above 1 represents performance above the world average) and that 85.92% of the publications involved international collaborations

UJ Marketing publications top marketing researchers Africa.png

As a prospective, current or alumni student of the Department, you can feel assured that you will or already have obtained your degree from the leading Department in Marketing and Retail in Africa.

UJ Marketing is further established as a leading Department in terms of:

Offering a full spectrum of Marketing and Retailing qualifications – from certificate to doctoral level
The number of staff in the Department with Master’s and Doctoral degrees
Its exceptional BCom (Hons) Marketing Management degree boasting with an excellent student learning experience and employment rate
The number of staff members involved in industry, international and academic societies and bodies
The variety of staff specialization areas – UJ Marketing and Retail students’ are exposed to learning from a variety of leading specialists. In addition, the Department has the capacity to supervise Masters and PhD students wishing to specialise in a range of different topics. Staff specializations include Digital Marketing, Social Media Marketing, Mobile Marketing, Omni-channel Retail, Online Retail, Shopper and consumer behaviour, Brands and Luxury brands, Sales Management, Services Marketing, Service Design and Customer Relationship Management to name but a few.
The number of exceptional International visiting Professors appointed at the Department: Prof Naresh Malhotra (USA), Prof Göran Svenssons (Norway), Prof Jukka Ojasalo (Finland)

University of Johannesburg Marketing Management Department Courses

University of Johannesburg Marketing Management Department Contact

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